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ISION DISTRIBUTION
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Barnes & Noble, Books-A-Million & Borders are the latest traditional booksellers to branch into self-publishing using print-on-demand or P.O.D. technology. P.O.D., inheritor of the vanity press and survivor of the dot-com implosion, makes it feasible technologically and economically to produce one copy of a book. Unlike e-books, which also appeared in the late 1990s, P.O.D. self-publishing has developed into a real business, attracting involvement from the likes of Random House, Barnes & Noble and now Borders. Forty percent of all self-published books are sold to the authors, and most of the other sixty percent are sold on-line. Traditional publishers can charge you at least 8 to 10K to publish a book, with no guarantees.
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